The willpower comes from ... well, life experience, frankly. I had too many years after my car accident of feeling as if I were 80 years old, and watching my overall health decline. So it isn't just a cosmetic thing, for me. All I have to do is recall oh-so-clearly how miserable I was. Plus, I'm VERY goal-oriented, so *usually* (NOT always) I'm able to mount a motivational 'resistance' very consciously. I.e., in that moment when you're tempted, do NOT allow yourself to 'simply not think about it.' Instead, get out that MyFitnessPal app and COUNT THOSE CALORIES ... often, checking their impact up front is enough to help my decision NOT to go ahead and actually eat it.
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