I got the term burn or earn from a friend when I told her about this. apparently some of these gyms that are big in personal training have quotas, and if they can't get you to do their personal training, they don't want you at all.
That just sounds like bad business. I feel like most people train on their own or with a friend, and only use personal trainers when they're just starting out or have a specific training goal in mind. Why alienate so many potential customers?